Define Your Market
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This is part II (of a five part series) leading up to, "How to Start a Mobile Food Business (Legally!!!)," a La Cocina Incubator workshop. You can read part I on Business Planning here.
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Its a simple question: Who is going to buy your food?
Good products fill a need and yours (if its going to be popular) will be no different. You probably got the idea for starting your mobile food business because you said to yourself: A) Why doesn't somebody make X (Fill in the Blank)?, B) I can do X so much better than Y, or C) I always want X when I go to Y but its never there. The important thing when deciding about opening your own mobile food business (or any business) is what is that first need (market) that you identified, and is that enough to sustain your core business?
Let's say your friends tell you that the enchiladas you make after going out to the bar are the best they've ever tasted. And (after everyone has tasted them again sober) you decide that you think that you can make a living
