In the past, Street Food vending’s business model was fairly straightforward: place yourself between the highest number of customers and their destinations, and offer a product that is quick and inexpensive. That business model works, but it is completely passive with no way to build brand identity, no recognition of the quality of food being [...]

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This is part IV (of a five part series) leading up to, “How to Start a Mobile Food Business (Legally!!!),” a La Cocina Incubator workshop. You can read part I on Business Planning here. You can read part II on “Defining your Market” here. You can read part III on “Setting Realistic Expectations” here.
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The recent [...]

Welcome to the San Francisco Cart Project.
The @sfstreetfood twitter handle was originally intended to just be an easy way to find my aggregator project: sfstreetfood on tumblr. It was the straightforward name to choose in the beginning, and there didn’t seem to be much of a conflict between @streetfoodsf’s feed and my own. Since then [...]